Data Analyst | BI · Research · Applied Analytics
Python Data Analysis Projects
E-Commerce Product Range Analysis
Analyzed transaction history to identify category contribution, seasonal trends, and customer segments (RFM + clustering), translating findings into recommendations to improve assortment and revenue.
Focus: segmentation, trend analysis, hypothesis tests • Tools: Python, Tableau.
A/B Test Audit
Reviewed and completed an incomplete A/B test for a recommendation system; uncovered design and data-integrity issues (allocation imbalance, missing/biased data), and recommended a redesign rather than acting on unreliable results.
Focus: experiment validation • Tools: Python, statistical testing.
Marketing Expenses Optimization (Cohorts, LTV, CAC, ROI)
Evaluated acquisition channels and marketing spend efficiency using cohorts, LTV, CAC, and ROI; identified the most profitable sources and recommended budget reallocation.
Focus: BI-style KPI framework • Tools: Python(pandas, matplotlib, seaborn, plotly)